The Civic Brand: The Power and Responsibility of Place

This is a book about the power of “place brands” IF they are done right. Not only can a well-designed brand bring businesses and tourists to a city, the book argues, it can bring citizens together and give leaders a roadmap for improving their community.

Ryan Short is a place-branding consultant who lives in Colorado.

In our discussion, we’ll talk about the value of place brands and the ways Urban Atlanta has viewed itself over the years.